Farmers Market Profit Calculator

Calculate true market-day profit after product costs, booth fees, travel, labor, card fees, and other selling expenses.

Free · no account · works on mobile · embeddable

Market-day assumptions

Profit estimate

Gross sales
$810.00
Net profit
$285.06
35.2% net margin
Profit per hour
$35.63
Break-even sales
$357.31
Estimated monthly market profit
$1,140.23
at 4 similar markets per month
Product costs$283.50
Card fees$16.44
Travel$21.00
Labor$144.00
Booth + other costs$60.00

Net profit = sales − product costs − card fees − booth, travel, labor, and other selling costs. Taxes and farm-wide overhead are not included.

How to calculate farmers market profit

Start with expected customers multiplied by average sale. Then subtract product costs and the expenses created by the market day itself: booth fees, card fees, travel, labor, permits, samples, ice, parking, and allocated equipment.

Count all of your time

The hours behind a four-hour market include packing, loading, driving, setup, cleanup, and unloading. Valuing that time makes it possible to compare markets—and compare a market with pickup, delivery, wholesale, or online orders—on the same basis.

What break-even sales mean

Break-even sales cover fixed market-day costs after allowing for product and payment-processing costs that rise with sales. It is a planning threshold, not a promise of accounting profit, because taxes and farm-wide overhead are outside this calculator.

Source: University of Maryland Extension’s farmers market profit-or-loss example, which includes booth rent, labor, transportation, equipment, insurance, licenses, and permits.

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